As a marketing executive, I have established a strong track record of driving growth, developing strategic initiatives, and leading high-performing teams across diverse industries. With over a decade of experience, I've gained deep expertise in brand management, event strategy, product marketing, and digital transformation, always with a focus on measurable outcomes and enhancing customer engagement.
As Head of Marketing at PwC Österreich, I am leading the marketing team, strategically aligning events, digital marketing and creative campaigns to strengthen the brand's presence.
From managing large-scale campaigns to optimizing sales pipelines and innovating marketing processes, I am passionate about driving both strategic growth and operational excellence.
Professional Experience
- Leading PwC Austria's marketing department with strategic vision
- Coordinating events, digital marketing and graphic design teams
- Developing creative marketing campaigns with full budget responsibility
- Organizing and executing business events and webinars
- Managing external sponsorship partnerships
- Identifying and acquiring new clients across target markets
- Presenting and selling whistleblowing software "SecuReveal"
- Identifying marketing and sales opportunities for SecuReveal
- Coordinating and implementing social media strategies
- Developing and executing comprehensive marketing & communications strategies
- Organizing and managing business events and webinars
- Managing external sponsorship initiatives
- Coordinating nationwide media campaigns with print and online partners
- Identifying and acquiring new clients across DACH region
- Collaborating with media, communication and branding agencies
- Selling print, online and event formats
- Training new staff and developing innovative sales concepts
- Identifying and acquiring new clients
- Presenting and selling "Employer Branding Profile" (XING & kununu)
- Maintaining and documenting data via Salesforce
- Organizing content marketing campaigns as newspaper supplements
- Selling print and online formats to new and existing clients
- Full campaign responsibility including topics, client acquisition and sales
- Conducting continuous staff development trainings
Education
Werbe Akademie Wien
Fachhochschule St. Pölten
California State University
Management Center Innsbruck
